KIRTHI DIAMOND JEWELLERY
Kirthi Diamond Jewellery
Our Story – House of Kirthi
Kirthi, meaning eternal flame, reflects the timeless beauty and craftsmanship of our jewellery.
With roots in the diamond trade since 1975, our family’s legacy is built on decades of expertise in sourcing, cutting, and trading diamonds. In the early 2000s, Ms. Vinodhini, a visionary entrepreneur from the family, along with her husband Viswanath Menon, began taking this heritage directly to customers in Kerala. Starting with door-to-door sales, they offered meticulously crafted diamond jewellery at 25–35% lower prices—thanks to in-house manufacturing and a direct-to-customer model.
Their personal approach and unwavering focus on quality transformed Kirthi into a trusted name, with their flagship store in Cochin and a showroom in Calicut.
Today, Kirthi continues to flourish under their leadership—now joined by their son, Shekar, who studied jewellery design in Italy. As Head Designer, he brings a contemporary edge to traditional diamond craftsmanship, creating timeless pieces for today’s generation.
Crafted for You: The Art of Custom Jewellery at Kirthi
At Kirthi, custom jewellery isn’t just made—it’s co-created with you. We believe every piece should tell your story, whether it’s inspired by tradition, a modern aesthetic, or a meaningful moment.
Our expert designers and artisans work closely with you to transform ideas into one-of-a-kind creations—be it a small tweak or a fully bespoke design.
With ethically sourced diamonds and premium materials, every detail is tailored to your taste, style, and budget.
The result? Jewellery that’s not only beautifully crafted—but deeply personal.